Atlantic 10 00:15 spot

As part of a larger rebranding effort by 160over90 I helped design and animate these spots for the Atlantic 10 college basketball league. The grungy, dreamy aesthetic of these spots came from the underdog mentality of the conference. In the 00:15 spot I wanted to evoke a sense of memory with the murky, rolling blurs. I worked with Chris Lee to develop a transition mechanic based on displacement maps that could be tailored to the action in each shot.

Anthem Spot


Agency 160over90Client Atlantic 10Chief Executive Officer Shannon SlusherChief Creative Officer Darryl CilliExecutive Creative Director Konstantinos PsimarisExecutive Producer Tom AmmonPost Production Directorr Anderson BradshawSenior Editor Max PaolucciAssociate Digital Director Chris LeeMotion Designer Joe Dunlap, Jay Keeree