UVA Financial Aid

In this 1-minute explainer animation for the University of Virginia, 160over90 described the school’s financial aid offerings. The challenge was to engage both prospective students as well as their parents with a topic that is often dry and ordinary. The solution was a bold, graphic visual style and fun, simple motion mechanics to present each idea in an interesting way.

Styleframes
Process

Initial visual concepts and storyboards were created based on a rough draft of the script. Style reference images and animations as well as a written treatment were presented to UVA for their approval on 160’s direction. Styleframes were designed based on the approved storyboards. I created a styleframe for each scene in the animation, and built each character and element so they would easily translate into After Effects for animation. This was the first project that I attemped to use Adobe Cloud storage for, and, although I did not have any major mishaps, I would not recommend using it for sharing across a team. The way the cloud files are stored temporarily makes it too easy to confuse versions and lose assets when collecting a project.

Animatic

Credit

Agency 160over90Client University of VirginiaChief Executive Officer Shannon SlusherChief Creative Officer Darryl CilliExecutive Creative Director Konstantinos PsimarisAssociate Creative Director Adam WardExecutive Producer Tom AmmonPost Production Director Anderson BradshawMotion Director Chris LeeSenior Motion Designer Joe DunlapDesign Joe DunlapAnimation Joe Dunlap, Chris Lee, Evan Wright