Arizona Coyotes Season Anthem

160over90 was enlisted by the Arizona Coyotes for a 2015-16 season anthem video. The brief called for a gritty, punk-rock inspired mood to strengthen the misfit persona of this hockey team in the desert.

Our approach included cel animation sketches to enhance the editorial sequence, dirty film textural treatments, red glare overlays to reinforce the brand colors, and a muddy, burned-out color treatment. I got to create some fun motion mechanics for endtag supers with a system of turbulent displacement, displacement maps, and cel animation. This was utilized in a series of :30 spots like “Pack Pride” below.

Styleframes
"Pack Pride" 00:30sec

Credit

Agency 160over90Client Arizona CoyotesChief Executive Officer Shannon SlusherChief Creative Officer Darryl CilliChief Creative Officer Sig GrossExecutive Creative Director Tammo WalterExecutive Creative Director Konstantinos PsimarisExecutive Producer Thomas AmmonCreative Director Shawn WoodCopywriter Nick MicaleDesigner Travis MartinDirector of Production Anderson BradshawEditor Alex AyabeMotion Director Chris LeeSenior Motion Designer Joe DunlapColorist Joe Dunlap