Under Armour Phenom

This spot for Under Armour gave me a chance to further develop particle effects with Chris Lee. Circuit and smoke assets were created in Cinema4D using X-Particles and composited in After Effects. My role was to design and animate a type treatment for the supers, design the logo animation and endtags, and final compositing.

*The CG sequence from 00:16-00:26 was handled out-of-house


Credit

Agency 160over90Client Under ArmourChief Executive Officer Shannon SlusherChief Creative Officer Darryl CilliExecutive Creative Director Konstantinos PsimarisExecutive Producer Tom AmmomProducer Nick PitcavagePost Production Director Anderson BradshawMotion Director Chris LeeSenior Motion Designer Joe Dunlap