Mid-American Conference 2015

The Mid-American Conference (MAC) is an NCAA Division I collegiate athletic conference with 12 member schools in 23 sports. 160over90 helped craft a new brand image based on the gritty work ethic that unites the teams.

These spots take that grit to the animation world with heavy textures, dirty photo treatments, and hand-drawn cel flourishes.

Men's and Women's Basketball 00:05 Spots
Styleframes

Credit

Agency 160over90Client Mid-American ConferenceChief Executive Officer Shannon SlusherChief Creative Officer Darryl CilliExecutive Producer Thomas AmmonDirector Konstantinos PsimarisExecutive Creative Director Steve PenningGroup Creative Director Brendan QuinnAssociate Creative Director Jill SpradleyProducer Kristofer BartonCopywriter Sean PezzuloDirector of Photography Jeremy McDanielVFX Supervisor Christopher LeeSenior Editor Max PaolucciMotion Director Christopher LeeSenior Motion Designer Joe DunlapMotion Designer John Hughes