Footjoy Tour-S

Footjoy looked to 160over90 to produce this pre-release spot for their flagship golf shoe. We started work about a year before the shoe’s debut, and therefore had to improvise with design assets.

Our vision for the tech callouts was bigger than overlays on top of player footage. We wanted to isolate the shoe in a simpler world to focus in on particular features. This called for a photoshoot to capture 3x single axis rotation sequences of the prototype shoe. We composited these sequences together to allow for more complex rotations from one side of the shoe to the next.

The above video is a cutdown that highlights the motion graphic sequences.

Production Styleframes

credit

Agency 160over90Client FootjoyRole Design, Animation, Compositing